WASHINGTON – The Atlantic 10 Conference and Under Armour have formed a partnership to make the iconic brand the apparel outfitter for the league. The agreement merges one of the most respect brands in sports with one of the most historically successful basketball-centric conferences in the NCAA.
 
“We’re proud to partner with Under Armour, a renowned, creative brand that transcends sports,” stated A-10 Commissioner Bernadette V. McGlade. “This partnership will directly impact our student-athletes and member institutions in positive ways, enhancing their successes in competition and in the classroom.”
 
The multi-year partnership provides visibility elements for the Baltimore-based brand, including sponsorship of the leagues weekly awards program, preseason polls and championship brackets. The agreement also encompasses apparel and additional assets for the A-10 from Under Armour.
 

About Under Armour, Inc.
Under Armour, Inc., headquartered in Baltimore, Maryland, is a leading inventor, marketer, and distributor of branded athletic performance apparel, footwear, and accessories. Designed to empower human performance, Under Armour's innovative products and experiences are engineered to make athletes better. For further information, please visit http://about.underarmour.com.